Marketer's Roadshow: Building Relationships to Strengthen Local Branding

After a day of exploring strategy, storytelling, and tools to execute marketing goals, the GNDC Marketer’s Roadshow closes with a conversation that brings it all home—literally. The “Engaging with Local Chambers” panel focuses on deploying one of the most valuable, and often underused, marketing and relationship tools available to businesses: chambers of commerce.

Moderated by Kay LaCoe, founder of LaCoe Solutions, this discussion dives into how businesses can better leverage chambers, state organizations, and trade associations to extend their reach, strengthen partnerships, and amplify their community presence.

Kay brings more than 20 years of experience in communications, public relations, and advocacy. After leading strategic initiatives for North Dakota’s coal industry—helping shape statewide campaigns and bridge the gap between industry and community—she launched LaCoe Solutions in 2024. Her consulting practice now helps nonprofits, associations, and small businesses connect strategy, message, and execution to build long-term trust and impact.

Each location will feature a panel of chamber professionals who understand firsthand how to turn membership into meaningful engagement:

NOV 24: BISMARCK

• Brenda Nagel, Bismarck Mandan Chamber EDC
• Antoinette Heier, Hazen Chamber CVB
• Carla Dolan, Minot Area Chamber EDC

DEC 2: FARGO

• Rachel Neff, Bismarck Mandan Chamber CVB
• Emily Bivens, Jamestown Chamber of Commerce
• Abby Styf, FMWF Chamber

The panel rounds out the day’s programming by connecting the dots between strategy and action—showing how to use local resources and relationships to elevate visibility, build credibility, and strengthen community ties. Whether you’re a small business owner, marketer, or leader wearing multiple hats, this session will leave you with practical insights on how to partner with the mindset of building relationships to move the needle forward in establishing your brand.

Two cities. One conversation worth having.
Learn more and register: Bismarck – Nov 24 | Fargo – Dec 2

Looking for more info?
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