Marketer's Roadshow: Sessions & Speakers

Creative Strategy for Social Ads

• Whitney Jensen, AdShark

As social media advertising continues to involve, the need for a strong creative strategy behind your ad content has never been greater. Creating content that converts not only helps advertisers earn a return on their investment, but developing engaging, entertaining, and educational content helps you earn lower costs, gain more traffic, and ultimately scale your business.

Blog Post: Big Ideas, Smarter Budgets: AdShark and Odney Headline Marketer’s Roadshow Sessions

WHITNEY JENSEN is the Director of Marketing at AdShark, a digital agency based in Fargo, ND. With 10 years of experience, she specializes in helping businesses grow through search engine marketing and social media advertising. Along the way, she’s enjoyed teaching others, including serving as an adjunct professor at the University of Jamestown. Today, she leads AdShark’s team of Digital Strategists and Creatives, blending analytics and creative thinking to drive measurable success for businesses across a variety of industries. She’s excited to share proven strategies for driving customer growth through paid advertising.

Think Like a Big Agency (Without the Big Agency Budget)

• Mark Bonnette, Odney

Every day, large media agencies make decisions about where to invest marketing dollars, who to reach, what success looks like, and how to maximize budgets. These principles aren't reserved for large brands; they're just as valuable for small businesses and lean marketing teams. This session shares practical media planning frameworks used by agencies and translates them into actionable tools that attendees can immediately apply to make smarter marketing investment decisions.

Blog Post: Big Ideas, Smarter Budgets: AdShark and Odney Headline Marketer’s Roadshow Sessions

MARK BONNETTE is a seasoned media strategist with 16 years of experience across traditional, digital, and social channels. He has partnered with brands such as Chick-fil-A, The Salvation Army, Charles Schwab, and North Dakota Tourism to build thoughtful, results-driven campaigns that connect with audiences in meaningful ways.

A Philadelphia native but Texan at heart, he brings a mix of East Coast edge and Southern charm to both his work and personality. When he’s not storytelling in PowerPoint, he’s keeping up with his 9-year-old son and holding on for dear life with his wife of 16 years, who deserves most of the credit for anything going right.

Marketing That Works 

• Lindsey Peterson & Jade Scherr, HexaHive

How to actually tell what's working. Practical ways to measure marketing effectiveness without drowning in data, jargon, or guesswork.

Blog Post: Is Your Marketing Working? HexaHive Brings Answers to Marketer’s Roadshow

JADE SCHERR and Lindsey Peterson lead the marketing conversation from two different vantage points. Jade, founder and CEO of HexaHive, has spent since 2019 building the agency into a go-to strategic partner for organizations that want clear marketing strategy and measurable results, earning recognition as a Top 10 Employer in Bismarck-Mandan and Women-Owned Business of the Year. Together, they pair strategic depth with everyday clarity: Jade breaks down what to actually measure and why, and Lindsey makes sure it actually makes sense.

Jade Scherr and LINDSEY PETERSON lead the marketing conversation from two different vantage points. Lindsey, HexaHive's Client Success Manager, brings a different lens: a background in wellness and personal training that taught her how to translate expertise into real, human terms. Together, they pair strategic depth with everyday clarity: Jade breaks down what to actually measure and why, and Lindsey makes sure it actually makes sense.

New This Year! Free Website Consultation

Want a fresh set of eyes on your website? Marketer’s Roadshow attendees can sign up for a free, one-on-one website consultation with MINT Brand Marketing.

Before the Roadshow, MINT will review your website and identify three specific opportunities or recommendations. During your scheduled 7-minute consultation, you’ll meet one-on-one with MINT’s Kalvin Kingsley to walk through those takeaways and discuss practical ways to strengthen your site.

How it works:

• Indicate that you’d like a website consultation when you register.
• Provide your website URL so MINT can review it in advance.
• You’ll receive a scheduled consultation time during a Roadshow break.
• Meet with MINT for approximately 7 minutes to review three customized takeaways for your website.

Space is limited and advance registration is required.

Register for Marketer’s Roadshow:

• Minot
• Jamestown

Blog Post: Quick Website Audit? Get an Expert Review at GNDC's Marketer’s Roadshow

KALVIN KINGSLEY leads web strategy and development at MINT Brand Marketing, a strategy-first, custom agency headquartered in West Fargo, ND. With decades of experience in web, branding, and marketing, he's worn a lot of hats: developer, IT specialist, project manager, account manager, and client strategist. He's built and improved websites for everyone from multi-site organizations to one-person shops, and he has a knack for finding the solution that fits each client's goals and budget.

Kalvin is SEO certified through HubSpot Academy and recently earned the Semrush AI Search OS Certification, so he knows how websites get found in traditional search and in AI-powered search. At the Roadshow, he's offering one-on-one website audits to help attendees see what's working, what's holding their site back, and what to fix first. Sign up here: Minot or Jamestown

Based in Bismarck, Kalvin spends his off-hours with his wife and daughter, at Bible study, on the volleyball court, or deep in a computer game.