Make Your Website Work Harder — with Max Kringen of Tellwell Story Co.

Your website is the one place every customer goes to learn who you are, what you offer, and whether they trust you. It’s your brand’s front door and one of the most important customer service touchpoints you have. But many sites are built around the organization—not the audience.

At the GNDC Marketer’s Roadshow, Max Kringen (Tellwell Story Co) will lead a hands-on session that shows you how to flip that script. You’ll learn how to structure your homepage around your customer’s journey, remove friction, and guide visitors toward action. This is a practical workshop designed to take guesswork out of website messaging and replace it with clarity that converts.

WHY THIS SESSION
This is ROI-focused training built for real-world teams. You’ll walk away with:

• A simple checklist for evaluating and improving your homepage
• A clearer understanding of what customers actually look for online
• Direct steps to boost engagement and conversion
• Messaging structures that make your website work harder for sales, service, and recruitment

Small improvements to your site can create measurable returns — fewer abandoned visits, stronger leads, and more alignment across your marketing efforts.

WHY THIS EVENT
The Marketer’s Roadshow brings together subject-matter experts who understand the realities of small teams and tight budgets. Alongside Max, attendees will also hear from Jade Scherr (HexaHive) on practical AI tools and Amanda Shilling (MINT Marketing) on building brand strategy that resonate — all foundational pieces that tie directly into how your website reflects and amplifies your brand. Additionally a panel moderated by Kay LaCoe on leveraging chamber memberships showcases the importance of relationship building. 

ONE EVENT. TWO LOCATIONS. SAME EXPERTISE.
To make this training accessible, GNDC is offering the exact same program in two cities, so you can choose the location that works best without losing time to travel:
📍 Bismarck – [Nov 24]
UPDATE: Max will only be speaking at the Fargo event – [Dec 2]

SPEAKER BIOS

Get the same experts, the same insights, and the same value — wherever you join us.